Money & Art | Future Proofing the Arts.


April 15, 2021

Christy & Susanne connecting this week over $$ mindset and the effects it has on artists. Come join us with no judgment. We are holding space to learn, laugh, and downright pointe at ourselves.

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Money & Art | Future Proofing the Arts.

Future Proofing the Arts

I had a conversation with my husband this moving around where the arts are. We were talking about the louder and louder voices of people talking about the undeniable, economic reset that we’re going to see here, either this year or next year, because we keep printing money. We keep infusing it into the economy, which is a good cocktail for something in 2008 or 1929 to happen. Let’s take Denmark. They’re actually paying people right now on taking out mortgages. They are giving -0.05% interest meaning you’re actually earning money on taking out money. That can’t last forever. We are in this bubble that is about to burst.

If we’re looking at another reset, and we will experience that, what about ballet? What about the arts? Look at 2001. Let’s look at 2008. What happened? How many companies actually had to close their doors? How many companies had to lay off people? What did that look like? Have you learned from that? Have you adjusted? Do you have somewhat of a backup plan for that to happen or when that happens again? And if so, I would love to know what that looks like. Because let’s be honest, the arts are not on the top of everybody’s mind when we’re in situations like that. The arts most likely get the crumbs every time. Then we have even more people companies fighting for the grants that will also be held back, and it will be harder to get them. So what is the backup plan?

My husband actually asked me, “What would you have done? What is it that you would be doing right now?” This is was my answer from my personal perspective, from where I’m standing right now with my business experience and with my coaching experience. And here’s what I said, “I would be turning to my board of directors and say, ‘Hey, who here have experiences in marketing? Or who here have connections to the big people in the industry that we can go and ask for advice on how to make ourselves relevant in the community? How do we build a bigger community around what we’re doing? How are we going to increase our visibility?’” He’s like, “Okay, so what would that look like?” I was like, “Well, I would go to like a Gary Vaynerchuk, who has one of the biggest media companies in this country, and see if I can get my foot in the door. I would hire coaches that can help us completely to restructure what we’re doing right now. This continuous cycle we’ve created of getting money and spending it right away is not sustainable in the long run. It is not sustainable in that economic downfall.”

What else would I do? I would have all the smart people come into a room and completely restructure our business from how we’re advertising, what we’re putting out there, how we’re interacting with our communities, where are they actually? Who are the people that are following the answers? I think there was one thing that I said, I would completely open up the curtain and have a live stream going on that people can actually see what I’m doing, what the company is doing, what their favorite dancer is doing at every single point. I want everybody to see our successes. I want them to see how we struggle. I want them to see how hard it is. I want them to see what kind of conversations we have.

Let's look at 2008. What happened? How many companies actually had to close their doors? How many companies had to lay off people? What did that look like? Have you learned from that? Click To Tweet

And then it dawned on me, isn’t that what I have been learning over the past two years is or not only learning but what I have been struggling with personally? So much that I was always under the assumption and I was always told that I should keep everything to myself and I should not be vulnerable because we are here to portray an image of beauty and grace and perfection. And anything that is outside of these boxes just doesn’t belong in what we should be talking about. And with that, it also makes the arts completely unrelatable to the people that are actually coming to have an emotional connection with them.

So what would it look like if we would actually be opening up our doors? What would it look like if we would start asking different questions? What would it look like if we were to move the arts into a more business-like model so that the next reset in the economy will not be something that we’re looking back at as, “Oh my gosh, this is how much we lost. This is how much we fought for our survival.” Maybe we could look at it as look what we actually created during this time. Look at how we were able to come up with something that will make us so much stronger on the other side.

That’s where my head is going. This is my question that I’m asking and that I want to get out there and have you look at it differently because I see so much that we’re seeing, all the challenges and the problems. We’re getting angry and frustrated and sad about them because we’re surrendering that we don’t have the power to change it. But guess what, we’re not taking it all the way yet. We haven’t played it out all the way to the end. We haven’t asked yet, What if or what could it look like if we wanted it to look like this? What if directors and dances would start asking, Hey, what would a company look like with these kinds of parameters? What would it look like? If I would actually make six figures every year? What would it look like if I would have a 52-week contract? What would it look like if this company would be profitable? And believe me, there are companies out there that are running their organization on a profitable model.

This is not new. It’s possible. It’s a matter of changing the approach, letting go of the fear and the old beliefs, and embracing the progress that we have made as human kinds. I would love to connect with you. If this resonates with you, please let me know. Share your biggest takeaway on Instagram or your favorite platform.

So much ❤ Susanne

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  • About Christy Little

    PTR 31 | Personal DevelopmentFormer professional dancer turned entrepreneur who is passionate about living in purpose and assisting people to see the greatness inside of them to live their ideal life.


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There is a better way to pursue ballet at the professional level. Instead of dancers pushing beyond their body’s limits, there is a healthier way to train your body, your mind and your spirit to soar. To become the best at your craft, you must be healthy. The mentality of surviving to make a performance perfect is an old paradigm that needs to change. As athletes, dancers must thrive in order to shine and connect with their audience. This new approach, leads to fulfillment, strength and longevity. It allows you to give more of your heart and soul on stage, creating an unforgettable experience that moves your audience. And that’s the whole pointe.